AMA Trust Campaign

01

A Search Bar That Blooms & Types

The hero search bar for the campaign's film, and the tests used to decide how it should look and where it should sit in the frame.

• Scroll-driven. The bar blooms into view and types its question as you scroll the page.
• Placement options. The same bar is tried in several positions over a frame, each labelled so the choices can be compared side by side.
• Solid or translucent. A solid white bar is the baseline, with a translucent glass version as an option.

02

Set Diagrams & Pre-Vis Boards

The diagrams that plan the camera and the set, followed by the pre-visualization boards for the :30 spot, with the timing behind them.

• Set diagrams. An isometric view and an overhead plan of the mirrored bathroom set, with the camera path and the position of each element marked.
• Timecoded boards. Each board for the :30 carries its in point, out point and length, with a running-time timeline above them.
• Stereo balance. A short demo shows how the sound balance moves across the cut.

03

A Callback Tracker For Casting

Callback picks by role: the director's selects set against the agency's selects, so a review session can see at a glance who is on both lists.

• Filter and sort. Show everyone, only the people on both lists, only the director's picks or only the agency's, choose a role, and sort by callback time or any column.
• Rate with a click. Click a circle to give a green check or a red X. Three greens turns a row green, and three X's moves it to the Passed section.
• Everything stays in your browser. The data is sample data with fictional names and sample notes, and any edits you make are kept only on your device.