AMA: Leo Zuckerman

Did you ask your doctor?

Trust Campaign

Director: Leo Zuckerman
Client: AMA

Pre-Vis Boards

In sequence · three across

Running time · :30Whips last about 10 frames. The last 5.0s are held for supers, logo and end card.

Scenes
Whips
End
Total

0:000:050:100:150:200:250:30

1Maria6.5s

2Haru6.0s

3Jada6.5s

4John6.0s

whip

whip

whip

Supers + logo5.0s

Story · 25.0s

Held · 5.0s

Wide. 3/4 rear. Double frame-left, her reflection frame-right, clutter all round. — In00:00.0Out00:01.0Length1.0s
ActionWide. 3/4 rear. Double frame-left, her reflection frame-right, clutter all round.

Slow push-in toward her right shoulder. Both women still in frame. — In00:01.0Out00:02.0Length1.0s
ActionSlow push-in toward her right shoulder. Both women still in frame.

The turn → POV. Square to the mirror, sightline meets lens. She finds the mole and pokes it. — In00:02.0Out00:03.0Length1.0s
ActionThe turn → POV. Square to the mirror, sightline meets lens. She finds the mole and pokes it.

She leans in, turns her head. Close on the mole. The search bar blooms. — In00:03.0Out00:05.5Length2.5s
ActionShe leans in, turns her head. Close on the mole. The search bar blooms.

Maria POV. A faint, muffled cry rises on the right. Her eyes dart right. — In00:05.5Out00:06.1Length0.6s
ActionMaria POV. A faint, muffled cry rises on the right. Her eyes dart right.

Whip-pan right. The baby smears past low in the crib; the cut hides in the blur. — In00:06.1Out00:06.5Length0.4s
ActionWhip-pan right. The baby smears past low in the crib; the cut hides in the blur.

Haru POV (wide). Lands on Kai, to her right at the crib. Hold a beat. Cry left, louder. — In00:06.5Out00:08.5Length2.0s
ActionHaru POV (wide). Lands on Kai, to her right at the crib. Hold a beat. Cry left, louder.

Gaze drifts back left and down into the crib. Cry → centre. The search bar blooms and types. — In00:08.5Out00:11.5Length3.0s
ActionGaze drifts back left and down into the crib. Cry → centre. The search bar blooms and types.

Haru POV. Scrolling-video audio rises faintly on the left. Her gaze sweeps left. — In00:11.5Out00:12.1Length0.6s
ActionHaru POV. Scrolling-video audio rises faintly on the left. Her gaze sweeps left.

Whip-pan left. The nursery smears off right; the cut hides in the blur. — In00:12.1Out00:12.5Length0.4s
ActionWhip-pan left. The nursery smears off right; the cut hides in the blur.

Jada POV. Lying in bed, phone upright on her chest, thumb flicking. A slow, continuous zoom begins. — In00:12.5Out00:15.0Length2.5s
ActionJada POV. Lying in bed, phone upright on her chest, thumb flicking. A slow, continuous zoom begins.

Phone, hands and videos go soft. Focus on her reflection in the glass, eyes to lens. The search bar blooms. — In00:15.0Out00:18.0Length3.0s
ActionPhone, hands and videos go soft. Focus on her reflection in the glass, eyes to lens. The search bar blooms.

Jada glances right at the running tap and birds. Whip-pan right out of the phone; the cut hides in the blur. — In00:18.0Out00:19.0Length1.0s
ActionJada glances right at the running tap and birds. Whip-pan right out of the phone; the cut hides in the blur.

John POV. Tight on his reflection, eyes to lens. Room sound settles, balanced L + R. — In00:19.0Out00:20.3Length1.3s
ActionJohn POV. Tight on his reflection, eyes to lens. Room sound settles, balanced L + R.

Pull back. Leaves his eyeline. We realise it’s his reflection: the reverse of Maria’s push-in. — In00:20.3Out00:22.0Length1.7s
ActionPull back. Leaves his eyeline. We realise it’s his reflection: the reverse of Maria’s push-in.

Low, at John’s side. The pen ready in one hand, the other pinching a fold. The search bar blooms. — In00:22.0Out00:24.5Length2.5s
ActionLow, at John’s side. The pen ready in one hand, the other pinching a fold. The search bar blooms.

Keeps pulling back. The image blurs and the super builds over the frame. — In00:24.5Out00:28.0Length3.5s
ActionKeeps pulling back. The image blurs and the super builds over the frame.

The purple endcard transitions in. Did you ask your doctor? — In00:28.0Out00:30.0Length2.0s
ActionThe purple endcard transitions in. Did you ask your doctor?